In her fourth year as the mind behind the mental health clothing Schizophrenic NYC, Michelle Hammer brings her wealth of experience to the street by offering her take on being bold at the intersection between fashion and identity. With the hope of changing the way New Yorkers perceive mental health, Michelle’s shirts are unashamedly imbued with heartfelt messages like “Don’t be paranoid, you look great” and “it’s not a delusion, you are incredible”, or vibrant splashes of color, which she says were inspired by Rorschach tests. Next time you see her stand set up in Hell’s Kitchen, stop by and say hi: her conversation skills and humorous candor give her entrepreneurial freshness a run for its money. Or follow her, look her up @schizophrenic.nyc for the gram, and @schizophrenicnyc for Facebook and Twitter.